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GM trademarks Cheyenne

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Like Matt said, "Don't hold your breath".

 

I first saw the Cheyenne article about a year and a half ago. Nice looking concept, very small market, (Reg cab. Not many prefer that any more).

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Cheyenne is what they've been calling the Silverado when sold in the Mexico market. Being in SE TX I've towed a few, so I'm surprised they hadn't trademarked the name previously. It's one thing when it was just a trim level on the older trucks, but in this case it's the actual name of the truck.

 

cheyenne.jpg

 

Richard

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